Where can this "study" kiss my ass?
Three ideas beloved of Western civilization rolled into one: that there is something “wrong” with women’s asses, that this horrible deficiency can be fixed if only women would buy the right stuff, and that people should get grants to photograph hundreds of female butts [link].
One of the greatest female sartorial dilemmas – ‘does my bum look big in this?’ – is to be answered by a team of researchers.
Experts are launching what is thought to be the world’s first scientific study into how clothing can affect the appearance of the female rear.
The team from Heriot Watt University’s School of Textiles and Design in Scotland believes the study could have major implications for retailers.
Female volunteers wearing hundreds of different types of clothing will have their rears photographed for the study.
Participants will then be asked to look at the pictures to assess how big or small each model’s backside appears.
The study will examine how various designs, colours, patterns and fabric types affect perception of bottom size.
Dr Lisa Macintyre, who is leading the research, said four models had been chosen to provide as representative a sample as possible of female rears.
“There’s much discussion in the media of clothing styles that flatter the body and it’s generally accepted that enhancing body perception can improve confidence and self-esteem,” she said.
“But the factors behind this have never been fully investigated in a proper scientific manner.”