Blamer Kate reports via Blackberry from the West Coast:
A laughably obnoxious ad cluster I spotted at the intersection of 6th and Anza in San Francisco while doing my very dudely pizza delivery work:
[For those of you who can’t make out the slogans in the photo:
“Save the calories for bacon.”
“0 calories. Great taste. Welded together.”
“No gut. All glory.”]
Dear Blamer Kate,
Thank you for sharing the stupid ad for this stupid soda. You may or may not be acquainted with an even stupider TV commercial for this stupid soda wherein the product is described as consisting of wolverine spit and scorpion venom, packaged in a macho black can made from the hull of a nukular [sic] submarine. Dudes crush the “submarine” with their bare hands. “Pepsi Max. The first diet cola for men.” You can watch it here.
What’s the big whoop? Well, you can’t have a “soda for men” unless “men” are considered a class unto themselves, defined in terms of the bacon-eating, welding, glorious nukular submarine-squashing aspirations that separate them from dainty vulnerable “women.” These ads are jokey, depicting average-looking dudes, but they tacitly allude to the noxious he-man/fragile damsel dichotomy that’s been chapping actual women’s hides lo these many millennia.
So Pepsi wins I Blame the Patriarchy’s first-ever Ditwuss (DTWS, or “Degrades the Whole Species”) Award.