Hollywood has long been recognized by the Global Cabal of Spinster Aunts as Ground Zero for American misogyny. Like everything that gurgles forth from that foul city, this Mad Men sensation that’s sweeping the nation has many sicko antifeminist repercussions.
Never heard of Mad Men? It’s a “critically acclaimed” — which means that edgy dudes like it — American TV show set in the early pre-feminist 60’s, about handsome dudes in an ad agency and the hot women they screw. Its chief appeal is the sex they have in painstakingly authentic sets and period costumes.
Aside from the obvious thrill of enjoying without compunction a throwback fantasy Man’s World untainted by the unseemly Women’s Lib movement, Mad Men is problematic for another reason. Unsurprisingly, actual women are now being encouraged to emulate the “lovely ladies” of the show, on the subject of whose “kicking silhouettes” much ink has been spilled. From sheknows.com:
“January Jones told the British magazine Tatler, ‘[Series creator Matthew Weiner] would prefer we didn’t work out and that we eat really well, so we look like healthy women.’
Mad Men producers allegedly felt January Jones was too thin last year and it helped her embrace the healthy side of being fit. ‘It’s okay to have curves and be a woman,’ Jones advocated. ‘I wish more women would realize that’s what men like.’
Because what men like should always be at the heart of a woman’s personal health regimen. Particularly when those men are Hollywood producers.
“Kudos to Matthew Weiner for using the rocking bodies of January Jones, Christina Hendricks and Elisabeth Moss as an example for looking good the right way.”
Whoa there, Trigger. Did the author just say “kudos to some dude for using the bodies of some women”? Hey, author! The 60’s just called and they want their moron misogynist copywriter back!
How charming, this menacing admonition:
“Weiner isn’t suggesting the vivacious beauties go hog wild, so don’t get any ideas.”
Yes, ladies. Don’t get any ideas. The Flying Fickle Finger of Fashion will fuck you up. It may be “okay to be a woman,” but January Jones neglects to emphasize that this is true only if you stay within strict parameters of horndog dude prongability as described by the male creator of a Hollywood TV show. That’s right, the standards have shifted again! You can gain 15 pounds, but not an ounce more, and you must now find a way to be hot and healthy but without muscle tone. Good luck!
Horribly, women who are not walking skeletons will hail this as some kind of victory for “real” women, now that a meatier body shape is putatively in style, and the holy grail of femininity — sexaliciousity — is within their reach. But see, it doesn’t matter whether the fashion is thin or “curvy”; the horror is that the beauty standard, whatever it is, is so fleeting as to be unattainable, period.
Why, in 2010, is a woman’s body is considered a fashion accessory at all? Men’s bodies don’t go in and out of fashion. Nobody is telling the dudes of Mad Men to eat more ice cream and stop working out so their kicking silhouettes will be more curvy. As if!