Whenever I accidentally ingest poison and need to induce vomiting in a hurry, I watch a TV commercial for a beauty product. Recently, none* has been as efficient in producing instapuke as this ad for Mederma stretch mark remover.The commercial features attractive young women in underwear and fuzzy socks. Light, fluffy “la la la” soundtrack. The women childishly, gigglingly give us a quick peek at their young thighs and tum-tums. Their body movements, expressions of wide-eyed innocence, and fascination with their own navels recall very young children. Not regular children, though. These are young, sexy children performing a peep show. Seriously, these women’s relationship to the camera is precisely that of a 5-year-old to whom creepy Uncle Ernie has said “show Uncle Ernie your wee-wee,” where the 5-year-old is not a real 5-year-old, but a pedophile’s fantasy 5-year-old who likes to seduce grown men.
I urge you to watch the vid (embedded in the afore-linked-to page) and do the regender thing in your head. Imagine a straight dude in fetching spandex hip-huggers lifting up his shirt, bending over, and giggling like mad at the sight of his own adorable stomach.
The childified woman is a prominent archetype in the Beauty Industrial Complex. Infantilization is a major component of femininity. See leg-shaving, head-tilting, sexy schoolgirl porn, pinkification, the dumb blonde, the ubiquity of the phrase “women and children” (American version). See driving ban, ownership by male family members, arranged marriage, hardcore restrictions on education, employment, and legal rights (“Over There” versions).
* Well, almost none. Next: an even more horrible commercial for a douche product. You aren’t gonna believe this shit!
Photo from Mederma website
Note to blamers contemplating using annoying baby talk (e.g. “widdle”) in their comments: you will be spamulated.