No time to blame; I gotta spend another afternoon out in a pasture with a chainsaw, so I’m just gonna leave you with this link. Fine, it’s a cop out. You get what you pay for here at I Blame the Patriarchy.
Anyway, the linked blurb is about an experimental billboard in London that uses facial recognition to make its content visible only to women.
The £30,000 display is set up by Plan UK, a not-for-profit organization that helps children in third-world countries. Female passersby will be shown the full 40-second video of its ‘Because I’m a Girl’ campaign that promotes sponsoring a girl to receive proper education in a developing country. Males won’t be able to see the full ad and will be directed to Plan UK’s website instead. The purpose of this was to show men “a glimpse of what it’s like to have basic choices taken away.”
I always get a bang out of it when people shake up the genderized status quo. My original reaction was twofold.
1. What exactly makes a face look like a lady to a computer? (see photo, above). Do I get to watch the video?
2. Dudes are probably glad they’re being spared a 40-second video about “third-world” girls, who are arguably the last thing most dudes give a shit about unless they’re in a brothel.
I look forward to your usual pithy analyses. Or, feel free to prattle about anything you want in a sort of open-threadish way.
P.S. Thanks to Aunti Disestablishmentarian for hipping me to the NYTimes paywall hack.