Just saw a news bite about AAA, the ubiquitous roadside assistance company, painting an unspecified number of its tow trucks pink. For “awareness.”
Pink tow trucks. Fix-a-Flat for the Cure?
According to ABC News “Good Morning, America,” a grateful breast cancer “survivor”/ AAA employee remarked, “It’s comforting to know that the company I work for understands what I am going through and would support awareness initiatives in such a visible way.”
I suspect that this employee was a little confused, albeit understandably so. She, like many a middle class American, has been expertly brainwashed by Komen and Avon and Estee Lauder to mistake pink marketing for “caring.” What the AAA employee really meant was “It’s depressing to know that the company I work for understands that painting their tow trucks pink will get them noticed by ABC News, and would exploit my disease to get free national advertising.”
In case you missed it yesterday, I’m gonna plug Breast Cancer Action again. You know why? They don’t take donations from companies that profit from or cause cancer. As you might imagine, that makes their corporate money pool pretty tiny.
Tangentially, it will not surprise anyone to hear that the first comment on the ABC News article was posted by a cheesed-off dude. He was cheesed because a chick disease is getting all the attention on TV, as opposed to the cancer that afflicts “a gland up a guy’s butt,” which disease, he asserts woundedly, doesn’t even have a ribbon. Also, patriarchy doesn’t exist, and there’s no such thing as rape culture. His comment got a bunch of “Amen, bro”s from readers who recognize “the institutionalize demonization of men in our culture.” So it would seem that Komen hasn’t mesmerized everybody; the misogynist MRA dudes have still got it goin on!