Archive for the 'The Beauty Ultimatum' Category

Fairy tale Sunday

Have you heard about the recent breast implant scare in Europe and South America? It goes like this:

A French manufacturer (Poly Implant Prosthese, or “PIP”) gets busted for making their sexbags with cut-rate industrial grade silicone and (some allege) a fuel additive. The bags are distributed globally into the innocent chests of over 300,000 women. Naturally, these cheap-ass implants are rupture-prone. Depending on the agenda of the organization doing the reporting, the rupture rate is between 1% and 7%.

In the wake of this revelation there emerges a big furor over whether governments will endorse recommendations to remove the PIPs, who will pay for the removals, whether patients should get free replacements, and which patients would qualify for which services. In the UK, for example, although they’re not recommending removal across the board, the NHS says it will remove the chest units for free, but it won’t replace ‘em. Etc.

Here is the story of a UK woman who needed big boobs, so she took out a loan and got some PIPs installed. Five years of suffering later, she finds out the PIPs have been recalled, but the installer, Harley Medical Group, won’t pay. Suck it, lady, that’s what you get for being fatuous and vain.

Mang, this kind of thing makes my lobe sprout tumors.

As Marianne Møllmann of Amnesty International notes in her essay on the subject of the PIP scare,

[I]t is an intervention which is carried out solely to satisfy stereotyped notions of what a women could or should be, and which has:
1. no discernible health benefits;
2. a negative impact on women’s sexual health; and
3. permanent effects on women’s health more generally.

But oh snap! Møllmann isn’t talking about breast implants. She’s talking about female genital mutilation. In her essay she observes the similarities between FGM and breast enbiggenment surgery (what I’ll call FBM, female breast mutilation). She even remarks that, apart from the fact that “the former makes us queasy and the second doesn’t,” they’re the same flippin thing. Like most people, however, she stops short of calling FBM a human rights violation, although to most Westerners, FGM clearly is.

But really, what’s the diff? The two practices occupy overlapping points in the oppression continuum. They are both the result of misogynist social conditioning, they are both carried out on victims who have little or no personal autonomy, they are both justified by the notion that conformity to a patriarchal ideal will improve their chances of success. Either they are both a human rights violation, or neither is.

Much is made of the notion that FGM is practiced 1) in unsanitary conditions 2) on children who have not consented, and for those two reasons it supposedly differs wildly from elective procedures performed in clinics on empowerful Western women who are jumbo-izing their boobs “for themselves.” But I assert that even adult women who ostensibly agree to breast mutilation cannot have arrived at that choice from a position of full human agency. I assert this because no woman anywhere enjoys full human agency.

300,000 women in this PIP debacle alone. It’s a fucking bloodbath! The sequence of events leading to this moment are tragic, macabre, and horrific in the extreme. Consider:

300,000 women aren’t dumb. But instead of getting an invitation to life’s rich pageant, since the cradle they have done nothing but absorb messages that illuminate their many defects. As a matter of survival they have been forced to embrace femininity as their prime directive. Land a dude and beget the son and heir, etc.

Now adults, these women perceive that, as members of the sex class, their prospects with dudes — and in fact their value as human beings — depend entirely on the degree to which they succeed in appeasing the dominant class. They grasp that greater rewards accrue to women who display sexual availability than do to women who make no effort to submissively self-pornulate. They further observe that they belong to a culture wherein large breasts are fetishized. They surmise that they will achieve higher status, and in turn be happy and loved, if they conform as closely as possible to the fetishized ideal.

So 300,000 women study themselves in the mirror. They note in scrupulous detail their numerous cosmetic departures from the beauty standard. They decide that they are defective enough to warrant self-mutilation. They submit to extremely gross, painful, invasive, potentially life-ending surgery wherein leaky baggies filled with a substance normally used as mattress gel are implanted into healthy tissue. Their reward? Now they can send the message the oppressor longs to hear: “You win. I am a sack of meat. Fill me up with your fluids, your garbage, your mattress gel, and your disdain.”

And they live happily ever after.

That’s a more

Some day maybe I’ll write a post. Until then, two things.

First, via PhysioProf, this: after millennia of sprain-free use by Romans in sensible shoes, they’re remodeling the streets of Rome to accommodate stiletto heels. Apparently the picturesque cobblestones of old are a hazard to the ligaments of pedestrians on Via del Corso who, though insufficiently fem-proficient, must nevertheless cave in to pressure to sport pornulated footwear. Ditching the stilettos? Unthinkable.

Farrier with hoof

The second thing: this is what my dude farrier said to me yesterday, after delivering the unpleasant news that my horse has developed thrush from standing in mud: “Now don’t get all dramatic and act like a woman.”

Spinster aunt was once adored by Dude Nation

A blamer mentioned yesterday that there’s a new post somewhere arguing that I’m a “bimbo-hating radical who undermines feminism by trying to take women’s sexiness away.”

Just one? I was shocked.

The author as mannequin, c. 1985

I have not read this post, and, with regret, I must deny myself the pleasure of doing so. When I tell you that my reading list currently measures about 6.79 times as long as one of those articles in The New Yorker that nobody has ever finished, and that at the bottom of it is Genji, and that at the middle is Dorothy Parker’s Sunset Gun, and that at the top is this weeks’ People magazine, you will understand. Legion are the Internet feminists who misconstrue my worldview because it is inconsistent with what they wish to believe about their status re: life’s rich pageant, and every one of them has written a gripping blog post about it. Fascinating reading, without a doubt, but there are not enough hours in the day.

Fortunately, I have already read so many of these posts that I can, in my mind’s jaundiced eye, reproduce the one in question verbatim. They appear frequently, as spores after a soft rain — that is, whenever I publish an essay condemning as antifeminist one or another of the beloved rites of femininity. Blow jobs. Beauty. Pencil skirts. Burlesque. “Sex work” as a “choice.” Recently I jotted down a couple of lines on a study commissioned by a cosmetics company. This study purported to show that cosmetics benefit women. My response to this study was, in sum, a Bronx cheer (may I mention that on the planet Obstreperon, we don’t use our mouths for this? No, I didn’t think so.).

No doubt my dim view of makeup, and by extension, of the quest for pure sexiness, ruffled a few marabou bustiers. Long, long ago, argue the bustiers, when Andrea Dworkin roamed the earth, femininity may well have been a tool of the man. But, they claim, no more. Today’s feminist, empowered by all those articles on vibrators in Bust magazine, chooses choices of her own free will. These choices mirror her own unique sartorial, sexual, and philosophical personality. That these unique choices happen to align precisely with standard male porn fantasies, and that they are therefore rewarded with positive attention, is purely coincidental.

Such a viewpoint is a luxury of youth. It is the great tragedy of the women’s liberation movement that fully-realized feminist consciousness is too rarely achieved by women who are still young and fit enough to take on Dude Nation in a knife fight. Too often, it’s only when a woman ages out of pornosity, and is too old to do anything but take pictures of cows, that she discovers what the world really thinks of her.

Lest I be misconstrued as a prudey old sourpuss: nobody understands the reluctance to grok the fullness of patriarchal oppression better than I. I will illustrate this point with, not just an autobiographical anecdote, but with photographs.

The author as Spitzie West, tough slut in bondage-wear, in the early 90s

Born a mousey intellectual, in my twenties I discovered all the perks of Porn2K-Compliance. I amassed drawers full of Chanel makeup. I had boxes of wigs. I combed the thrift stores incessantly. I had so many clothes I had to turn a spare bedroom into a closet. I spent hours every day assembling outfits, dying my hair, and styling my edgy hipster look. I never wore the same thing twice.

It was expensive and time-consuming, but my resulting reputation as a glamorous wisecracking ballbuster sexpot dominatrix made me famous and adored. Everybody wanted to know me, photograph me, take me to dinner, put me in their fashion show. I had fans. I had protégées. I told men to fuck off and I wrote songs about vibrators, so I thought I was a feminist. I was too dumb, when I was young and adored, to grasp that all I had done was to succeed at femininity, and that femininity is no pinnacle of human achievement.

It would be many years before I would understand that femininity, the practice of femininity, and the fetishization of femininity degrades all women. That femininity is not a “choice” when the alternative is derision, ridicule, workplace sanctions, or ostracization. That femininity is a set of degrading behaviors that communicates one’s level of commitment to male authority and women’s oppression. That femininity is coerced appeasement, regardless of how successfully it is now marketed to young women as feminism.

I turned out OK, so I’m not too worried about these sex-poz young ladies who think I want to deprive them of sexiness. They really can’t be blamed, either for thinking I’m a buzzkill, or for being deceived by Dude Nation and mistaking sex-attention for love; Dude Nation puts considerable effort into selling its message. Certainly by the time women age out of the system, although one hopes well before then, it will have dawned on them that femininity isn’t just a matter of personal choice, but is in fact a major element on the continuum of global misogyny that begins with “choosing” to wear lipstick for fun and ends with violence and murder.

In the meantime, at least they’re having a fucking good time.

New study shows makeup is not optional

Well I hope you’re sitting down, because a cosmetics conglomerate has commissioned a study demonstrating that makeup makes people respect women who wear it.

Ha, I was joking about sitting down, because as you know there is nothing more predictable than a cosmetics conglomerate trying to prove with number 1 science information that their useless, demeaning products aren’t useless and demeaning. But before you die of ennui, digest for a moment that in this study, “snap judgements” were used to rate the trustworthiness, warmth, approachability, and competence of women wearing varying amounts of spackle. The spackle levels were “barefaced,” “natural,” “professional,” and “glamorous.”

Dude Nation translation: “lesbian,” “lazy,” “Patty Hewes,” and “slut.”

Apparently the more makeup you wear (and of course buy), the more awesome people think you are when making snap judgements about you. Snap judgements, as you know, are the main kind of judgment people make about women.

The New York Times article reporting on the study contains the following assertions made by an assortment of certified beauty experts:

Ev-psych:

“The pursuit of beauty is a biological as well as a cultural imperative.”

On my home planet, the planet Obstreperon, this statement translates as “Women are hardwired to align their appearance with pornographic fads as a reflection of their one true purpose as cosmetics consumers and sex toilets.”

Choice feminism:

“Women and feminists today see [wearing makeup] is their own choice, and it may be an effective tool.”

I don’t wax my eyebrows to appease people making snap judgements about me, I do it because I choose porn-compliant eyebrows. Choosing makes me a feminist. If porn-compliance happens appease to people making snap judgements, well, that’s entirely accidental.

The empowerfulized consumerist:

“There are times when you want to give a powerful ‘I’m in charge here’ kind of impression, and women shouldn’t be afraid to do that,” by, say, using a deeper lip color that could look shiny, increasing luminosity.

Ah, luminosity, luminosity. Who among us has not been afraid to go for just a little more luminosity, that most elusive of all the cosmetics industry’s mythic feminine attributes, the luminosity that will transform us from cold, unapproachable, incompetent slatterns to “I’m in charge here”?

Well, dudes, for one. When a dude wants to give an “I’m in charge here” kind of impression, he’s not reaching for a deeper lip color. How many straight dudes do you know who give a flip for luminosity? Dudes don’t yearn for beauty. Their yearnings are more realistic: they wish to be rock stars, astronauts, international playboys. Theirs is a world of action. Ours is a world of passive shininess.

This TV ad is also puke

Summer’s Eve — the douche subsidiary of Fleet Laboratories, the company that makes enemas and other crap you stick up your ass — has a new spokesfist. According to this fist, which talks by thumb-synching to a voiceover, it can “perform the miracle of birth” and “make men drop to their knees in about 2.1 seconds”. It’s time, says the fist, that “we all celebrate and hail to the V!”

That’s right. The fist is a humorous stand-in for a vulva, which collection of organs is, as we all know, too flippin ugly to show on the internet unless it is being violently penetrated by something. “V” doesn’t stand for “vulva,” though. Its stands for “stinky ladypart.” Just as “hail” means “spray cheap perfume on that rank shit.”

You know what, thank the lard for advertising. They’ve got our back. They’re not afraid to light a fire under our complacent ass and foment revolution whenever it’s finally “time” for stuff. A while back, you might remember, it was “time” to get real about toilet paper. Now it’s “time” to “hail the V,” which we only know thanks to Summer’s Eve. Without this consciousness-raising ad campaign, we probably would have continued walking around like a bunch of hairy primates, not spraying any shit-o on our vulva at all. But I digress.

I was not expecting the spokesfist when I looked up the Summer’s Eve website. I was trying to find their current TV commercial. Though spokesfist-free, the commercial is nevertheless a fairly vile tableau in which the concept “woman” is reduced entirely to the concept “vagina” in a series of expensively produced cinematic spectacles designed to sell vulva deodorant. This woman-to-sex-organ reduction is no harmless synecdoche. The message, in no uncertain terms, is that your “V” — because it is the “center of civilization” and “men have died for it” — belongs to the world, that you are essentially nothing more than the guardian of this “V”, and that it is your obligation to keep it perfumed for the greater good.

Yeah, this ad is bad, but the website is several orders of magnitude more abhorrent. It is, in fact, so profoundly patronizing, insulting, and absurd, we here at Spinster HQ blew several lobes in succession within 4 clicks. I mean, there’s a spokesfist, for crissake. Which, although it is more closely analogous to a vulva, they keep referring to as a “vagina.” Or “The V.” Which they want you to “hail” by purchasing carcinogenic products to squirt all over it.

So I took the “V 101 Quiz,” where the spokesfist reassured me not to feel bad if I got any answers wrong, because “even I [the spokesfist] got one wrong the first time, and I’m a vagina!”. What a stupid fucking spokesfist.

When I got to the “Vagina Owner’s Manual”, wherein the spokesfist explains to the dimwitted human how to shop for feminine hygiene products, I read this:

March right down that aisle, head held high, grab whatever product you’re looking for (there’s plenty from Summer’s Eve to choose from), and place it on top of everything else in your cart. Don’t hide it! Heck, choose the checkout lane where the hottie is working and get your flirt on.

Yeah, “I’m buying coochie spray, doesn’t it just make you wanna fuck me?”

You understand that I can no longer form coherent sentences on the subject.

TV ad is puke

Whenever I accidentally ingest poison and need to induce vomiting in a hurry, I watch a TV commercial for a beauty product. Recently, none* has been as efficient in producing instapuke as this ad for Mederma stretch mark remover.

Navel-gazing as beauty ritual

The commercial features attractive young women in underwear and fuzzy socks. Light, fluffy “la la la” soundtrack. The women childishly, gigglingly give us a quick peek at their young thighs and tum-tums. Their body movements, expressions of wide-eyed innocence, and fascination with their own navels recall very young children. Not regular children, though. These are young, sexy children performing a peep show. Seriously, these women’s relationship to the camera is precisely that of a 5-year-old to whom creepy Uncle Ernie has said “show Uncle Ernie your wee-wee,” where the 5-year-old is not a real 5-year-old, but a pedophile’s fantasy 5-year-old who likes to seduce grown men.

I urge you to watch the vid (embedded in the afore-linked-to page) and do the regender thing in your head. Imagine a straight dude in fetching spandex hip-huggers lifting up his shirt, bending over, and giggling like mad at the sight of his own adorable stomach.

The childified woman is a prominent archetype in the Beauty Industrial Complex. Infantilization is a major component of femininity. See leg-shaving, head-tilting, sexy schoolgirl porn, pinkification, the dumb blonde, the ubiquity of the phrase “women and children” (American version). See driving ban, ownership by male family members, arranged marriage, hardcore restrictions on education, employment, and legal rights (“Over There” versions).

____________________
* Well, almost none. Next: an even more horrible commercial for a douche product. You aren’t gonna believe this shit!

Photo from Mederma website

Note to blamers contemplating using annoying baby talk (e.g. “widdle”) in their comments: you will be spamulated.

Be confident of your daintiness

A propos of shame- and fear-based advertising: this amusing article in Slate recounts Misogynist Advertising Ploys Through the Ages.

The Massengills would be a pretty good all-lady indie rock band name

You already know all about that megatheocorporatocratic tactic of ladycontrol, the one wherein it invents ladyproblems that can only be fixed by the toxic ladyproducts it sells, so this piece won’t be blowing your mind so much as taking you for a little saunter down Ladymemory Lane. But what could be more entertaining than revisiting the fabled Lysol douche of yore, the invention of halitosis, and the horror of “intimate odor” of your “most girl part”?

The phrase “often a bridesmaid but never a bride” was made famous by Listerine ads. In one 1925 image, a woman reads another woman’s wedding announcement with a troubled expression on her face. “Her case was really a pathetic one,” the copy intones, describing the woman as nowhere near marriage “as her birthdays crept gradually toward that tragic thirty mark.” The culprit? Halitosis, of course.

The article also contains a deeply satisfying indictment of the supremely misogynist, Ditwuss Award-winning Dove company, to which company I raise my glass of All-Purpose Raw Vegetable Slurry and cry “Go fuck yourself!” We hadn’t been made aware of it down at Spinster HQ (too much butt-dancing, I suppose), but apparently Dove has recently invented a brand-new beauty problem. Their brilliant addition to the Canon of Feminine Deficiencies That Can Be Solved By Greasy Ointments? Fugly (quoth Slate) pits.

Dove recently unveiled its latest campaign, and it hinges on the idea that your armpits are ugly. Dove Ultimate Go Sleeveless is supposed to give women “softer, smoother underarms in just five days”—in ads for the product, which Stephen Colbert calls a “breakthrough shame-o-vation,” women cut the sleeves off their tops with joyful expressions, as if they’ve been liberated from a terrible scourge. If it’s news to you that this part of your body is not so hot, Dove says you’re in the minority, citing a survey in which 93 percent of women said they “think their underarms are unattractive.” And if you doubt statistics culled from 534 women in an anonymous online poll, rest assured that Dove’s best advertising efforts will be directed at making those numbers true.

Once your softer, smoother Dove armpits have liberated you from the vile tyranny of sleeves, maybe you can creep out into public again, and maybe say something out loud.

There’s a slideshow, too. From which I swiped the Massengill photo.

Thanks, Bobby and Antoinette

Spinster aunt continues to be irked by Dove soap ads

The brilliant Sarah Haskins vanished from the infoMANIA television show in January 2010, and has somehow managed to elude Google on the subject of her current professional status. This is sad news for rabid fans like me, who would much prefer that, regardless of the personal costs to her, Haskins keep cranking out quality feminist entertainment that I can consume for free on the internet anytime I want. Fortunately, Haskins’ legacy — like that of all minor pop culture figures whose body of work can be downloaded in chunks measuring 480 x 390 pixels — lives on, on YouTube.

For those unfamiliar with Haskins’ erstwhile “Target Women” gig on Current TV, her recurring segment entailed 3 satisfying minutes of comedy jokes satirizing femininity marketing. Laundry products. Cleaning products. Chick flicks. Vampires. Beauty products.

I got to thinking about “Target Women” today when, laid up in front of the tube with a fucking sprained ankle, another one of those Dove soap commercials savaged my optic nerves. Dove’s got a new science ingredient. The ingredient is called Nutrium Moisture. Nutrium Moisture is a science molecule composed of blue and orange Skittles. It looks like this.

If you think you can get away without using Nutrium Moisture, think again, old fruit. “Cleansing” can really fuck you up if you don’t do it right. I took Dove’s Skin IQ Test and was amazed to discover how low my Skin IQ is! Did you know that using a towel can be dangerous? And this question was certainly a toughie:

Healthy skin is, by universal decree, illustrated by a scantily clad young woman caressing herself.

Incidentally, does anybody except a soap company use the word “cleanse”?

“Great pâté, Mom, but I gotta biff off to cleanse.”

Here’s what cleansing looks like on a scientific level:

This science picture shows how the surface of your skin is actually a miniature Chuck E Cheese foam ball sinkhole

Not surprisingly, this shit is just so annoying I decided to give Dove another Ditwuss Award. A Lifetime Achievement Ditwuss.*

Dove, a brand of femininity products manufactured by global conglomerate Unilever, has already earned a couple of Ditwuss Awards for its adroitness in preying on women even as it pretends to give a crap about them, most notably with its supremely bogus “Campaign for Real Beauty.” Apparently the concept is working like a charm; like a race of maniacal overlords, they keep spewing the same poisonous self-esteemy propaganda year after year.

I complain about this company’s stupid ads all the time, not because they are the most outrageous (which they’re not), but because they are the most insidious. Insidious because Dove sells butt cream by telling an increasingly funfeminist audience what they want to hear. Dove knows that beauty standards are impossible, Dove is the first to admit that models are all fotoshopped, Dove agrees that being super-thin isn’t good for you. So, for you “real” ladies out there, Dove piously continues to take a stand against all this phony beauty nonsense, by gum. Beauty is now healthy and clinically therapeutic and desirable and attainable (through Dove products) by regular women.

This confidential-yet-authoritative “we’re on your side” tone is so transparently calculated to erode consumers’ defenses against the actual message, it makes me want to pull my own head off. This actual message, which has remained unchanged since the dawn of time, is the same for all purveyors of femininity swag:

“Beauty is your sacred duty.”

No matter how the beauty industrial complex defines it, as a member of the sex class you are obligated to concern yourself inordinately with the pursuit of it. Of course, by universal decree, you’ll always be a day late and a jar of carcinogenic, ecotoxic butt cream short.

Fortunately, looking at Dove’s improbable beauty molecules was a great excuse to revisit the Sarah Haskins video.

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* Ditwuss = “DTWS” = “degrades the whole species”. Winners of the Ditwuss Award embody those misogynist, heteronormative, dudeliocentric attributes that most make Savage Death Islanders wanna puke

A lil bit of twerking and lifting

Patriarchy blamers are world renowned for their (professed) eschewment of cable television, so it is possible that you have not heard of the most misogynist TV show ever conceived. As an award-nominated professional bearer of bad news, I am here to correct this situation.

The history of women’s degradation is long and colorful, but this “Bridalplasty” show takes the wedding cake. Once it has taken the wedding cake, it smushes it in the face of the last little shred of simple human dignity to which the sex class has been desperately clinging for the past 8000 years.

Wait, did I say “Bridalplasty”?

I’m afraid so, and yup, it’s exactly the gross-out you think it is. The hideous mutant clone of “Bridezillas” and “The Swan,” “Bridalplasty” is a tour de force of exploitation megalotainment such as the world has never known. The laughably sicko “plot”? Says the website: “Brides-to-be compete in challenges to earn plastic-surgery procedures in a quest to win their ultimate dream wedding.”

Is there anything about that sentence that fails to induce dry heaves?

Still, you almost have to admire the show’s creators for managing to clabber together into a single pulsating, inspissated lump of banality not one, not two, but three really top-tier femininity behaviors: catfighting, weddings, and self-mutilation. A typical scene depicts one contestant visiting another in her hospital bed as she convalesces from a nosejob; their conversation is about forming an “alliance” to thwart the evil bitch Jessica (“You better sleep with one eye open, bitch, ‘cuz I’m after you.”). Promos include a conventionally pretty contestant stabbing at her own head with pointed fingers, declaiming “I want this butt-face fixed!” Of the humiliating “challenges” let me say this: brides-to-be are given two glasses of sparkling wine and instructed to determine which one cost only $3.98; apparently this test reveals whether they possess sufficient taste to pull off a classy wedding reception. So it’s classist on top of everything else. Awesome! The prize for guessing correctly is a surgery to implant cadaver meat in their lips or some shit.

The lobe-blowing thing is that the show’s audience can drink in all this misogyny week after week and not take to the streets demanding immediate liberation from patriarchal tyranny.

Or can they? Has “Bridalplasty’s” corporate-sponsored hate and scorn finally pushed devoted E! channel viewers too far? A glance at the E! discussion board reveals this glittering jewel of feminist outrage:

“Personally I think this is a disgustingly misogynistic show! The very idea that a woman is incapable of being a ‘perfect bride’ without undergoing radical, dangerous surgery to be more aesthetically pleasing to the general public is obscene.”

I regret to say that this commenter’s future as a patriarchy blamer is not, perhaps, so bright as it initially appears. She knows what “misogyny” means, and she gets that plastic surgery is an extreme form of it, but doesn’t seem to grasp the inherent misogyny in the concepts of either bride-dom or feminine perfection. Sadly, although a few other detractors add their rancor to the comments, their unanimous refrain suggest that beauty, dudely validation, and marriage remain undisputed life goals:

“These women [don't need surgery; they] were obviously proposed to because their husbands think that they are [already] beautiful.”

That is, they’ve got it made in the shade; their dudes have pre-approved their degree of conformity to the patriarchal beauty mandate or they never would have popped the question in the first place.

Unsurprisingly, most of the remaining comments are quite the little tiptoe down Self-Loathing Lane:

There is nothing wrong with wanting to enter marriage a lil more perfect/ sexier than you did when you were just a “girlfriend”….what better gift to give urself and hubby than to be than a (better) “trophy wife”, even if it takes a lil bit of twerking and lifting.

The E! channel, for those saintly readers who don’t own televisions, is also responsible for such life-affirming programming as “The Girls Next Door,” a reality show about the enpornulated women who make a living draping themselves like silk bathrobes over septuagenarian perv Hugh Hefner’s living corpse, and “True Hollywood Story,” which produces incisive documentaries revealing such “insider secrets” as Katy Perry’s having once eaten at Taco Bell, and interviews with prostituted women who have been used by Charlie Sheen.

Yeah, it burns.

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Photo nicked from the “Bridalplasty” website.

Spinster aunt casts jaundiced eye at popular television show

Hollywood has long been recognized by the Global Cabal of Spinster Aunts as Ground Zero for American misogyny. Like everything that gurgles forth from that foul city, this Mad Men sensation that’s sweeping the nation has many sicko antifeminist repercussions.

Never heard of Mad Men? It’s a “critically acclaimed” — which means that edgy dudes like it — American TV show set in the early pre-feminist 60’s, about handsome dudes in an ad agency and the hot women they screw. Its chief appeal is the sex they have in painstakingly authentic sets and period costumes.

Aside from the obvious thrill of enjoying without compunction a throwback fantasy Man’s World untainted by the unseemly Women’s Lib movement, Mad Men is problematic for another reason. Unsurprisingly, actual women are now being encouraged to emulate the “lovely ladies” of the show, on the subject of whose “kicking silhouettes” much ink has been spilled. From sheknows.com:

“January Jones told the British magazine Tatler, ‘[Series creator Matthew Weiner] would prefer we didn’t work out and that we eat really well, so we look like healthy women.’

Mad Men producers allegedly felt January Jones was too thin last year and it helped her embrace the healthy side of being fit. ‘It’s okay to have curves and be a woman,’ Jones advocated. ‘I wish more women would realize that’s what men like.’

Because what men like should always be at the heart of a woman’s personal health regimen. Particularly when those men are Hollywood producers.

And this:

“Kudos to Matthew Weiner for using the rocking bodies of January Jones, Christina Hendricks and Elisabeth Moss as an example for looking good the right way.”

Whoa there, Trigger. Did the author just say “kudos to some dude for using the bodies of some women”? Hey, author! The 60’s just called and they want their moron misogynist copywriter back!

How charming, this menacing admonition:

“Weiner isn’t suggesting the vivacious beauties go hog wild, so don’t get any ideas.”

Yes, ladies. Don’t get any ideas. The Flying Fickle Finger of Fashion will fuck you up. It may be “okay to be a woman,” but January Jones neglects to emphasize that this is true only if you stay within strict parameters of horndog dude prongability as described by the male creator of a Hollywood TV show. That’s right, the standards have shifted again! You can gain 15 pounds, but not an ounce more, and you must now find a way to be hot and healthy but without muscle tone. Good luck!

Horribly, women who are not walking skeletons will hail this as some kind of victory for “real” women, now that a meatier body shape is putatively in style, and the holy grail of femininity — sexaliciousity — is within their reach. But see, it doesn’t matter whether the fashion is thin or “curvy”; the horror is that the beauty standard, whatever it is, is so fleeting as to be unattainable, period.

Why, in 2010, is a woman’s body is considered a fashion accessory at all? Men’s bodies don’t go in and out of fashion. Nobody is telling the dudes of Mad Men to eat more ice cream and stop working out so their kicking silhouettes will be more curvy. As if!